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NEWS & EVENTS
- 260 Years of Crystal Craftsmanship Illuminates Premier Art Fair with Exquisite Chandeliers and Barware
- Korean Debut of Steve Leung's Collaborative "Zenith Printemps Bleu Chandelier"
Baccarat operated the VIP lounge in collaboration with STRX, a specialized architectural and spatial design firm that conceived the project, and CAMPARI, the renowned global spirits company.
This strategic partnership represents a significant opportunity for Baccarat to showcase its core brand philosophy of "the fusion of art and craftsmanship." As a crystal house beloved by royalty and artists worldwide for 260 years, Baccarat aims to offer Korean art collectors a new dimension of luxury lifestyle experiences through this participation.
The VIP lounge, positioned at the heart of the Frieze Seoul venue, draws inspiration from 18th-century French salon culture, creating a contemporary social space where art and craftsmanship intersect. The octagonal structure with geometric design elements centers around a stunning Baccarat chandelier. Throughout the interior, Baccarat's signature red color and octagon motifs seamlessly blend brand identity with the exhibition concept.
All beverages served in the lounge are presented in Baccarat crystal glasses. Beneath the magnificent Baccarat chandelier, guests enjoyed water, cocktails, and whiskey served in exquisite crystal stemware and tumblers. The interplay of light dancing across the crystal's cut surfaces transforms the simple act of drinking into a transcendent sensory moment, elevating the experience beyond mere refreshment.