Baccarat unveils a new brand campaign celebrating its iconic creations through a bold and singular artistic vision. Conceived by South African photographer Koto Bolofo—renowned for the refined intensity of his imagery and his unexpected compositions—the campaign captures the very essence of the Maison: extravagance, emotion, generosity, and a powerful sense of collective spirit.

Koto Bolofo asserts an exacting, timeless visual language. His perspective—intimate in its proximity and attentive to line—champions an authentic beauty. Through his lens, a world emerges where reality and emotion converge. Infused with movement, the compositions place dance at their center, echoing the precise, choreographed ballet of the artisans within the Baccarat Manufacture.

This is a carousel with infinite loop. Use Next and Previous buttons to navigate.

“The emotional connection between the performers and the objects is at the heart of the project. It is what conveys the Baccarat spirit.” 


Koto Bolofo

KOTO BOLOFO

SELECTION